Latest news, views and tips from Pixal Ltd.

Are You Using Dynamic Search Ads?

Is your Google Ads account dynamic? Dynamic Search Ads (DSAs) are a great way to capture relevant traffic you might have missed in your regular search campaigns as they can...

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Performance Max Best Practices

If you’re looking to make the most of your Google Ads campaigns in 2024, I’ve got two words for you. Performance Max! This article will highlight why you should be...

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The Google Ads Optimisation Score

In the world of Google Ads, there are countless optimisations you can make within your account. Sometimes it is difficult to really know where you should be looking and where...

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Device Optimisation in Google Ads

If you want to use Google Ads to drive more enquiries, sales and profit into your business, then you must capitalise upon the optimisation opportunities within your account. Most business...

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