Blog

Our clients often ask us for updates on the latest updates and enhancements in the Google Ad space. Here’s a handy overview of what Google’s been up to to make...

Demographic bidding optimisation is a game-changer for maximising the performance of your Google Ads campaigns. Here’s how it works…  At Pixal, we’re dedicated to providing our clients with the most...

By focusing on users who show genuine interest in your site, you can increase conversions and improve ROI. Find out more…  Engagement-based remarketing is a powerful strategy that can maximise...

Ad scheduling is a powerful tool for enhancing the performance of your Google Ads campaigns. Here’s how it works…  Ad scheduling allows us to refine your ad spend based on...

Find out how, by targeting users based on their recent search behaviour and online activities, you can create more relevant and effective ads.  Custom intent audiences are a powerful tool...

It’s the cornerstone of a successful PPC campaign – but what are the key elements that landing pages need if they are to effectively enhance ad performance and drive more...

Have you every wondered what people are actually searching for when they reach your website? You know what keywords you’ve put into your account, but Google can show your Ads...

Do you ONLY want to be charged for leads on Google? Yes? I thought you might of! Well, that’s where Google’s Local Service Ads come in! Local Service Ads is...

Is your Google Ads account dynamic? Dynamic Search Ads (DSAs) are a great way to capture relevant traffic you might have missed in your regular search campaigns as they can...

If you’re looking to make the most of your Google Ads campaigns in 2024, I’ve got two words for you. Performance Max! This article will highlight why you should be...