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To build a truly profitable Google Ads account, you will need to have the right foundations to build upon. Once you have the right foundations, you can check and tweak...

If you want to use Google Ads to drive more enquiries, sales and profit into your business, then you must capitalise upon the optimisation opportunities within your account. Most business...

The structure of your Google Ads account is hugely important. If you get it wrong, you will cost yourself enquiries and sales… and your ‘cost per sale’ for the ones...

In this article I’m going to guide you through what it takes to build a truly profitable Google Ads account. I will be setting the foundations for what will be...

One thing I get asked a lot is my opinion on brand bidding and whether businesses should do it. Firstly, what is ‘Brand Bidding’? Well, brand bidding is simply the...

If you’re using Google Ads, you may have noticed that there are a number of bidding strategies available to you. So, the big question is…what one should you choose? Well,...

You may have heard of the Google Display Network (GDN) but do you know all the different ways in which you can use it? If you’re not sure, this should...

Every Monday I ask all of my account managers for the stats on every single one of our clients. I don’t need to, my account managers are more than capable...

With lockdown behind us and confidence returning, we are all raring to go again in a quest to make the second half of this year especially good! For you, that...

Every week I review Google Ad accounts. I love it – there’s nothing better for me than digging deep into the data to unpick the untapped areas of opportunity in...