How Optimising Bid Testing Strategy In Google Ads Can Maximise PPC Performance

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By experimenting with different options and closely monitoring performance, we can unlock the best strategy for your goals

As a business owner, you want to ensure that your Google Ads campaigns are always working as efficiently as possible. But when it comes to choosing and testing bid strategies, it can feel like you’re trying to navigate through a maze. With so many bid strategies to choose from, and the need to constantly monitor and adjust, it can quickly become overwhelming. The last thing you want is to waste precious time trying to figure out which strategy will yield the best results.

This is where bid strategy testing comes in. By experimenting with different bidding options and closely monitoring performance, you can unlock the best strategy for your unique goals – whether that’s maximising clicks, conversions, or return on ad spend (ROAS). But it’s a time-consuming process that requires a lot of analysis and ongoing effort, and many of our clients are happy to leave it to us.

In this post, we’ll explore why testing bid strategies is so important, how to streamline the process, and how we can save you time and effort, and ultimately improve your performance.

 

Why Testing Different Bid Strategies Matters

When you run Google Ads, your bid strategy plays a huge role in determining how much you pay for clicks and conversions. Google offers a range of bidding options, each suited to different types of goals and objectives. Whether you want to drive traffic to your website, generate leads, or increase sales, your bidding strategy must align with your goals to deliver the best results.

Here’s why you need to test various bid strategies:

 

1. Maximise your budget
Google Ads gives you a wide range of bidding options, from Target CPA (Cost Per Acquisition) to Target ROAS (Return on Ad Spend) to Maximise Conversions. Each strategy comes with its own strengths and weaknesses. By testing different strategies, we are able to optimise your budget by finding the most effective way to meet your campaign goals without overspending.

 

2. Adapt to your business goals
Depending on your business model and objectives, one bid strategy might perform better than another. For example, if you’re a retailer looking to maximise sales, Target ROAS could be your best bet, as it focuses on getting the most revenue for every pound spent. On the other hand, if you want to increase traffic to your site, Maximise Clicks might be more effective. Testing allows us to show you which strategy aligns best with your goals and audience.

 

3. Improve campaign performance
Testing and monitoring different bid strategies allows us to compare performance and identify which approach delivers the best click-through rate (CTR), conversion rate, or cost per conversion. This helps us to refine your approach and scale what’s working, so you’re not wasting money on strategies that don’t deliver results.

 

4. Stay competitive
Bid strategies also play a role in your competitiveness in the auction process. Testing various strategies can help you stay ahead of your competitors by ensuring your ads are being shown to the right audience at the right time, at the most efficient cost.

 

The Challenges: Time-Consuming and Requires Ongoing Monitoring

Testing bid strategies sounds great, but the process can be time-consuming and mentally exhausting. Here are some common pain points:

 

1. Constant analysis
When you test bid strategies, you’re not just launching a test and forgetting about it. You need to constantly monitor performance to ensure that the strategy is working as expected. This involves analysing data regularly, making adjustments, and tracking progress to see if your chosen strategy is delivering the results you want.

 

2. Experimentation takes time
Setting up and running experiments with different bid strategies can take time, especially when you have multiple campaigns to manage. The process requires careful planning, constant adjustments, and continuous learning from the data you gather. It’s not just about launching ads, but about running systematic tests, adjusting the bid strategy, and fine-tuning it to perfection.

 

3. Deciding which strategy to test
With so many bid strategies available, it can be overwhelming to know where to start. Whether it’s Maximise Conversions, Target CPA, Target ROAS or another option, each one has different requirements and objectives. If you’re not wholly familiar with the ins and outs of bidding strategies, the process can feel like a guessing game.

 

Our Approach: How We Streamline the Process for Our Clients
While testing different bid strategies is crucial, it doesn’t have to be a burden. Here’s how we save you time and improve your results:

 

1. Expertise in strategy selection and implementation
We bring expert knowledge to the table when it comes to choosing and implementing the best bid strategy for your business goals. We know which strategies work for different objectives and industries, so we can jump straight into the testing phase with confidence. This saves you from the trial-and-error process and ensures that your ads are set up for success from the start.

 

2. Time-Saving campaign management
Setting up, monitoring, and adjusting bid strategies takes time. We do all the heavy lifting so you can focus on running your business while we take care of the technical side. We test different bid strategies, analyse performance, and adjust the campaigns based on real-time data – ensuring that your campaigns are always improving and optimising.

 

3. Data-driven adjustments
We analyse campaign performance regularly, using the data to make informed decisions. We identify trends, optimise bids in real-time, and ensure that you’re always using the most effective strategy. With continuous monitoring, we can fine-tune your bids to get the best results while staying within your budget.

 

4. Transparent Reporting
We deliver regular performance reports that show the impact of the bid strategy tests. This allows you to understand how your campaigns are performing without having to dive into the data yourself. We’ll explain the results in clear terms, showing you exactly what’s working and why.

 

5. Scalability
Once we identify a winning bid strategy, we can scale campaigns quickly, ensuring that you’re capitalising on what’s working. With expert knowledge and constant monitoring, we can grow your campaigns while keeping an eye on your budget and performance.

 

Talk to us

While testing different bid strategies is essential to Google Ads performance, the process can feel like hard work. At Pixal, we’ll handle the strategy selection, implementation, and ongoing optimisation – leaving you free to focus on what matters most: your business.

Get in touch with us today, and let’s discuss how we can optimise your bidding strategy, save you time, and improve your PPC performance!