Why Google My Business (GMB) Should Be Part of Your Marketing Strategy

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If you haven’t yet integrated Google My Business into your marketing strategy, you’re missing out on one of the most powerful tools for local SEO and online presence…

In this post, we’ll break down the importance of Google My Business (GMB), look at how it impacts your business’s visibility, and explain how we use it to ensure our clients get the most value from their profile.

 

What is Google My Business?

GMB is a free tool that helps businesses manage their online presence across Google Search and Google Maps. Think of it as your digital storefront. It’s one of the first places people go to find out more about your business when they search online.

With GMB, you can ensure that key business details – such as name, address, phone number, and hours of operation – are accurate and up to date. 

Your business can also display important information like photos, customer reviews, and a link to your website – all of which help you connect directly with potential customers.

 

Why Do You Need Google My Business?

1. Increase your local visibility

The local pack is an important feature in Google Search results that shows local businesses relevant to the user’s query. If your business has an optimised GMB profile, you’re much more likely to show up in the local pack for searches like ‘plumber near me’, ‘best café in [city name]’, or ‘reliable electricians nearby’.

GMB increases your chances of being found by potential customers in your local area, which is crucial for driving foot traffic to your store or phone calls to your business.

 

2. Build trust with customers
A well-managed GMB profile shows that your business is reliable, trustworthy, and committed to offering quality products or services.

When users see your business listed with Google’s Guarantee or Verified badge, they know that Google has vetted your business. GMB profiles also allow customers to leave reviews, which delivers the powerful psychological nudge known as social proof. People follow people: good reviews build trust, making it more likely that new customers will reach out to you rather than your competitors.

 

3. Improve customer engagement
One of the most valuable features of Google My Business is the ability to interact with customers directly. Whether through Google Posts, where you can share updates, offers, or news, or by responding to customer reviews, GMB provides an easy way to engage with your audience.

Additionally, GMB’s messaging feature allows potential customers to reach out to you directly, ask questions, and get quick responses.

 

4. Access to valuable insights
GMB isn’t just about listing your business; it also provides data that can help shape your marketing strategy. You can see how customers find your business, what actions they take (whether they call, visit your website, or request directions), and which areas are generating the most interest. This kind of data is gold when it comes to improving your local SEO and fine-tuning your marketing efforts.

 

How We Help You Get the Most Out of Google My Business

While Google My Business is a fantastic tool, optimising it and keeping it updated requires time, expertise, and regular attention. At Pixal, we manage and add value to to our clients’ GMB profiles in lots of ways: 

1. Full Profile Setup and Optimisation
Where a client doesn’t have a GMB profile as yet, or if it’s not fully optimised, we take care of everything. We’ll make sure that:

  • Your business information is accurate, consistent, and complete
  • Your photos are high-quality and showcase your products/services
  • Your business description is clear, compelling, and includes the right keywords
  • You’re using the right categories and attributes to describe your business

By ensuring all this information is optimised, we make it easier for customers to find you and trust your business.

 

2. Regular updates and maintenance
GMB requires ongoing attention. Whether it’s changing your business hours, adding a special promotion, or updating your contact details, keeping your GMB profile current is key to staying relevant in local search results.

We monitor and update your profile regularly, so you never miss out on an opportunity to connect with potential customers.

 

3. Review management
Customer reviews are one of the most powerful elements of your GMB profile. But responding to reviews, both positive and negative, can be time-consuming. We can help you:

  • Respond to reviews in a professional and timely manner
  • Develop a strategy to encourage more positive reviews from satisfied customers
  • Address any negative feedback constructively to maintain your reputation

A well-handled review strategy can boost your visibility and reputation in the eyes of both Google and your customers.

 

4. Google posts and special offers
Google allows you to share posts about your business, including special offers, events, or important updates. These posts appear directly in Google Search and Google Maps and can help you drive engagement and interest.

We help you create and schedule relevant, eye-catching posts that highlight your best offers, services, and promotions – giving you more opportunities to capture leads and convert them into customers.

 

5. Data analysis and reporting
Google My Business provides insights that show how customers are interacting with your listing. We’ll monitor your GMB metrics, track what’s working, and use that data to continually optimise your profile and marketing strategy. You’ll receive regular reports that detail key performance indicators, helping you make data-driven decisions for your business.

 

6. Integration with Google Ads
If you’re already running Google Ads, integrating your Google My Business with your paid campaigns can improve your results. By showing Google Ads alongside your GMB listing, you create a cohesive online presence that boosts trust and credibility.

 

Talk to us
Get in touch with us today to learn how we can help you optimise your Google My Business profile and enhance your local marketing strategy.