Ad scheduling is a powerful tool for enhancing the performance of your Google Ads campaigns. Here’s how it works…
Ad scheduling allows us to refine your ad spend based on when your audience is most active and engaged. By targeting the right days and times, we ensure your ads reach your audience when they are most likely to engage and convert. Let’s find out more.
How Ad Scheduling Works and Why It Matters
Ad scheduling in Google Ads enables advertisers to control when their ads are shown. This means you can set specific days and times for your ads to appear, ensuring your budget is spent during the most opportune moments.
By leveraging detailed performance data, we can fine-tune your ad schedule to target periods of peak user activity. This matters because not all hours or days are equal when it comes to online activity and ad performance.
Different audiences have varying habits, and understanding these patterns is crucial for optimising your ad spend. For instance, B2B services might see higher engagement during weekdays, while B2C products might perform better in the evenings or weekends.
Analysing Key Performance Metrics
At Pixal, we dive deep into several key metrics to determine the optimal ad schedule. These include:
- Day of the Week: We analyse how your ads perform on different days. Some days might see higher traffic but lower conversions, while others might be less busy but more profitable.
- Time of Day: We look at hourly performance to identify peak times for engagement and conversions. This helps us allocate your budget during the hours when your target audience is most likely to take action.
Implementing Ad Scheduling
Here’s how we use ad scheduling to enhance your campaigns:
- Data Analysis: We begin by analysing your historical performance data to identify trends and patterns in user behavior. This includes looking at conversion rates, click-through rates, and overall engagement across different days and times.
- Setting Ad Schedules: Based on our analysis, we set custom ad schedules within Google Ads. This involves increasing bids during high-performance periods and reducing or pausing bids during low-performance times.
- Continuous Monitoring and Adjustment: We continuously monitor the performance of your ad schedules and make adjustments as needed to ensure optimal results. This iterative process helps us adapt to changing trends and maximise your ROI.
Balancing Cost and Effectiveness
While it’s important to target high-engagement periods, managing your budget effectively is equally crucial.
We always look to balance the focus on peak performance times with cost-efficiency, ensuring ad spend delivers the best possible results without overspending. By analysing performance data and adjusting bids in this way, we can maximise the impact of our clients’ ad campaigns.
Talk to us
At Pixal, we combine expertise with a proactive approach to PPC management. Our team are always on top of the latest industry trends and leverage the latest Google Ads features to optimise campaigns. By handling the complexities of ad scheduling, we provide data-driven strategies that drive superior results.
Ready to take your Google Ads campaigns to the next level? Contact Pixal today