How we turn video advertising from a daunting task into a powerful tool that drives real results for our clients…
In today’s video-first digital world, YouTube advertising has become a game-changer for businesses looking to reach highly engaged audiences. But let’s be honest: setting up YouTube and Google Ads isn’t exactly intuitive—especially if you’re unfamiliar with video ad types, their unique benefits, or the strategies required to get your content in front of the right people.
At Pixal, we understand the challenges businesses face when diving into the world of video advertising. Whether you’re frustrated with wasted ad spend, overwhelmed by the setup process, or unsure how to maximise ROI, we’re here to help you simplify the process and deliver our clients real results.
Why YouTube Ads Are a Must for Your Business (And the Challenge)
With over 2.5 billion monthly active users, YouTube is the second-largest search engine in the world—second only to Google. People are spending more time watching videos than ever before, making YouTube an invaluable platform to showcase your brand, products, or services.
But here’s the catch: simply uploading a great video isn’t enough. If your ads aren’t set up correctly, or if you’re targeting the wrong audience, even the most polished video can flop. That’s why understanding ad types and the role of Google Ads in YouTube advertising is essential.
Common Pain Points
If you’ve attempted YouTube advertising in the past and felt stuck, you’re not alone. Here are three common pain points we hear from clients who are happy to leave this work to us:
- Confusion about video ad Types
YouTube offers multiple video ad formats—TrueView In-Stream Ads, TrueView Discovery Ads, Bumper Ads, Non-Skippable Ads, and more. Each has its own unique purpose, but without understanding these differences, it’s easy to waste time and money on the wrong ad format.- TrueView In-Stream Ads: Perfect for brand awareness, these allow viewers to skip after 5 seconds.
- TrueView Discovery Ads: Appear in YouTube search results and are great for driving engagement and clicks.
- Bumper Ads: Short, impactful 6-second ads that are non-skippable; ideal for quick brand impressions.
- Non-Skippable Ads: Best for campaigns requiring guaranteed full-viewing; limited to 15-20 seconds.
If you’re unsure which type aligns with your goals, it’s easy to feel overwhelmed.
- Targeting the Right Audience
Getting your video in front of the right audience is critical, but YouTube’s targeting options can feel like a maze. Keywords, placements, in-market audiences, remarketing, demographics—the list goes on. We help our clients to devise a clear strategy, so as to avoid irrelevant views and wasted ad spend.
- Integrating Google Ads for Maximum Impact
Many businesses don’t realise that YouTube ads are managed through Google Ads. This integration offers incredible targeting precision but also adds a layer of complexity. From linking your YouTube channel to setting up proper campaigns, even small mistakes can derail your efforts.
Our Approach
At Pixal, we specialise in taking the stress out of YouTube and Google Ads. Here’s how we can help clients:Choosing the Right Video Ad Format for Your Goals
- Whether you want to boost brand awareness, drive sales, or retarget past website visitors, we’ll help you identify the best ad format for your objectives. By tailoring your campaigns, we ensure every pound of your budget works harder for your business.
- Precision Audience Targeting
Getting your video in front of the right people is a science that we’ve mastered, using advanced targeting options like:- Custom Audiences: Reach people based on their online behaviours and interests.
- Remarketing: Re-engage website visitors, past customers, or even YouTube viewers.
- YouTube Placement Targeting: Show your ads on specific channels or videos.
Our expertise ensures your ads reach the people who are most likely to engage with your business.
Flawless Google Ads Integration
We handle the technical setup, from linking your accounts to optimising campaign structures. Our team ensures your YouTube ads work seamlessly with Google Ads, allowing you to monitor performance, refine strategies, and scale campaigns effectively.
Benefits of YouTube and Google Ads Done Right
When executed properly, YouTube and Google Ads deliver unmatched benefits:
- Unparalleled Reach: Tap into YouTube’s massive audience with precision targeting.
- Cost Efficiency: Pay only when viewers engage with your ads.
- Stronger Brand Impact: Video ads are 53% more effective than other ad formats in building trust and recognition.
- Actionable Insights: Use Google Ads analytics to track performance and optimise campaigns.
Talk to us
Whether you’re new to video advertising or want to optimise an existing campaign, we’re here to help you make the most of this powerful platform.
By partnering with experts, you’ll turn video advertising from a daunting task into a powerful tool that drives real results. Contact us today