Why Local Service Ads Are Worth the Effort

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For many industries they can be a fantastic way to attract high-quality leads and increase your business’s local visibility, with the right time, attention, and expertise…

As businesses increasingly turn to digital advertising to grow their reach, platforms like Google Ads and Facebook dominate the conversation. But there’s another advertising opportunity that can bring in valuable, qualified leads – Local Service Ads (LSAs).

LSAs are a unique advertising format that allows businesses to get in front of local customers in search of specific services. However, like with any new platform, businesses often feel hesitant about diving into LSAs due to concerns over time and the effort involved. One of the biggest pain points? Time-consuming setup and constantly checking another platform for results.

In this blog post, we’ll discuss why Local Service Ads are an important tool for businesses looking to capture local leads and how we can take the hassle out of managing them.

 

What Are Local Service Ads (LSAs)?

Local Service Ads are Google’s way of connecting businesses directly with local customers who are searching for specific services in their area. Unlike traditional Google Ads, LSAs don’t rely on clicks but rather leads – you only pay for the leads you receive.

What makes LSAs stand out from other advertising formats is the trust factor. LSAs are prominently displayed at the top of Google search results with a Google Guaranteed badge or a Google Screened badge (depending on your business type). This badge signals to customers that Google has vetted your business, which can give your company an extra layer of credibility and help build trust with potential customers.

For local businesses offering specific services – like plumbing, electrical work or home cleaning – LSAs can be a game-changer.

 

Pain Points: Time-Consuming and Another Platform to Check

As effective as Local Service Ads can be, they do come with their challenges, especially for businesses already managing multiple advertising platforms. Here’s why LSAs can feel like an additional hassle for many:

 

1. Setting up LSAs takes time
The setup process for Local Service Ads can be time-consuming, requiring you to create a Google account, fill out a detailed business profile, verify your business, and ensure all the information is up to date. For busy business owners or teams, this might feel like another burden, particularly when you’re already managing your Google Ads, social media campaigns, and website updates.

 

2. Another platform to monitor
Once LSAs are set up, they require ongoing management. From adjusting your budget and responding to leads, to tracking performance, LSAs involve frequent monitoring. Checking yet another platform can feel like a time drain.

 

3. Lead quality concerns
While LSAs promise to bring you more qualified leads, not all leads are created equal. Without proper tracking and monitoring, it’s easy to waste money on leads that don’t convert. Testing and tweaking your ad copy, targeting and lead management can take time and require constant attention to ensure you’re attracting the right customers.

 

How we help our clients take the hassle out of LSAs

Managing Local Service Ads doesn’t have to be a time-consuming or overwhelming task. By working with an experienced PPC agency, you can take advantage of LSAs without the stress. Here’s how we can make LSAs easy for our clients:

 

1. We handle the setup
The setup process for Local Service Ads can be tricky, but we have experience managing Google’s complex requirements. We’ll take care of creating your profile, verifying your business, and ensuring all your information is correctly filled out. With us managing the setup, you won’t have to worry about missing any crucial steps or spending hours on admin.

 

2. Ongoing monitoring and optimisation
Once your LSAs are live, we’ll continuously monitor your ads to ensure they’re generating high-quality leads. From adjusting your budget to refining your business profile, we’ll make the necessary changes so that you get the best possible results.

 

3. Lead management and QA
Getting leads is great, but you want the right leads. We work to ensure that your LSAs are bringing in relevant, high-converting leads that are more likely to turn into customers. If we notice a drop in quality, we adjust your targeting, bidding and messaging to improve lead quality and maximise ROI.

 

4. Integrated reporting
We provide regular updates on your LSA performance, so you’re always in the loop about how your ads are doing. By analysing your data, we can tweak strategies to improve conversion rates and bring you more customers without you having to dig through multiple platforms for information.

 

5. Expertise to handle changes and updates
Google is constantly updating its platforms, and keeping up with these changes can be a full-time job. Whether it’s algorithm changes or new features, we ensure your LSAs are always optimised and compliant with the latest updates. This means you don’t need to spend time researching every new change yourself.

 

Talk to us

With the right support, Local Service Ads are a valuable advertising tool for local businesses, especially those offering services that customers need immediately. 

The pay-per-lead model ensures you’re only paying for actual, qualified leads, making it a cost-effective way to drive business. The Google Guaranteed badge adds an additional layer of credibility, encouraging customers to trust your services.

Looking to maximise the effectiveness of LSAs without all the time-consuming management? Talk to us today