Find out how, by targeting users based on their recent search behaviour and online activities, you can create more relevant and effective ads.
Custom intent audiences are a powerful tool for enhancing the performance of your Google Ads campaigns.
This advanced targeting method allows us to reach users based on their recent search behaviour and online activities, creating highly relevant and effective ad campaigns. Here’s how it works.
Understanding Custom Intent Audiences
Custom intent audiences are a feature in Google Ads that enable advertisers to define and target specific audience segments based on their recent online behaviour. This includes the keywords they’ve searched for, the websites they’ve visited, and the content they’ve engaged with. By understanding these behaviours, we can create audiences for our clients that are more likely to be interested in their products or services.
Custom intent audiences offer a significant advantage by allowing for more precise targeting. Unlike broad audience segments, custom intent audiences are tailored to specific user behaviours and interests, leading to more relevant ad placements and higher engagement rates. This level of precision helps to reduce wasted ad spend and to increase ROI.
Key Steps in Implementing Custom Intent Audiences
At Pixal, we follow a detailed process to implement custom intent audiences effectively:
- Identifying Keywords and URLs: We start by identifying the most relevant keywords and URLs related to your business. This involves understanding what potential customers are searching for and the types of websites they visit.
- Creating Audience Segments: Using these keywords and URLs, we create custom audience segments. This segmentation is based on users’ recent search behavior and online activities.
- Ad Development: We then develop ad creatives that resonate with these specific audience segments. This ensures that the ads are relevant and compelling, increasing the likelihood of engagement.
- Continuous Analysis and Optimisation: Implementing custom intent audiences requires continuous analysis and optimisation. We regularly review performance data to refine and adjust the audience segments, ensuring that the campaigns remain effective and efficient.
While custom intent audiences offer precise targeting, it’s essential to balance this precision with campaign efficiency. We focus on creating highly targeted audience segments without compromising on the overall campaign performance. By continuously monitoring and adjusting the campaigns, we ensure that your ads reach the most relevant audience, so maximising ROI.
All this takes a little time, however. Creating and managing custom intent audiences is a time-intensive process that requires detailed analysis and strategic thinking if it is to deliver the best results.
Our team is dedicated to handling these complexities, providing our clients with well-optimised campaigns that target the right users at the right time.
Talk to us
At Pixal, we combine expertise with a proactive approach to PPC management. Our team are always on top of the latest industry trends and leverage the latest Google Ads features to optimise campaigns. By managing the intricate details of custom intent audiences, we provide you with data-driven strategies that drive superior results.
Ready to take your Google Ads campaigns to the next level? Contact Pixal today